vs Apollo

LocalLeads vs Apollo.io

Apollo is a global B2B contact database, strongest on enterprise titles. LocalLeads focuses on the local SMB long tail and ships a Quality Score on every record.

Pick Apollo.io if

  • Your ICP is mid-market / enterprise with specific job titles.
  • You need verified personal LinkedIn URLs at scale.
  • You want a built-in sequencing tool inside the same product.

Pick LocalLeads if

  • Your ICP is local service businesses — plumbers, dentists, agencies, etc.
  • You want fresh Google Maps data, not a stale database snapshot.
  • You want native MCP access from Claude or Cursor.

Pricing models

Apollo has a free tier with usage caps, paid plans starting around $49/seat/mo with rapid uplift for serious volume. LocalLeads starts at €18.99/mo with no per-seat surcharge.

See LocalLeads pricing

Feature-by-feature

FeatureLocalLeadsApollo.io
Target marketLocal SMBMid-market / enterprise
Data sourceLive Google MapsCrowdsourced DB
Quality Score (deterministic, 0–100)
Per-seat pricing
MCP server
Built-in sequencing
Cold email capsNo tool capTier-gated

Switching from Apollo.io

  1. 1Export your most recent Apollo list of local SMBs.
  2. 2Run the same niche × city search in LocalLeads.
  3. 3Compare phone-reachable rate (Apollo's weak spot for SMB).
  4. 4Keep Apollo for enterprise prospecting; move local SMB to LocalLeads.

Other comparisons

Real questions, real answers

The objections people actually email us about.

How is this different from Outscraper, Apify, or Apollo?
Outscraper and Apify are pay-per-business scrapers. They give you raw rows and leave the qualification work to you. Apollo focuses on global B2B contact databases — strong for enterprise titles, weak for the local SMB long tail. LocalLeads is built for the local long tail and ships every lead with a deterministic 0–100 Quality Score so you can gate credit spend on the businesses worth contacting. Bonus: native MCP server for Claude, Cursor, and the AI sales stack — none of the others have that yet.
What is the Quality Score and how does it work?
Every lead lands in your dashboard with a 0–100 Quality Score and a High / Medium / Low badge. The score is computed deterministically from data we already have on the record: phone present, email confidence, website live status, Google review count and rating, photos on the listing, and data freshness. You can sort, filter, or auto-export by tier before you spend a single credit on enrichment. The score is free — it costs no extra credits and no extra wait.
Can I use this with Claude, Cursor, or other AI tools?
Yes. We ship a native MCP (Model Context Protocol) server, so Claude.ai, Claude Desktop, Cursor, Claude Code, and any MCP-compatible agent can search, enrich, and verify leads directly from chat or your editor. One-click OAuth for Claude.ai users; stdio config for desktop tools. See /integrations/claude for setup, or /docs/api/mcp for the full tool spec.
Is this legal? Is it GDPR-compliant?
LocalLeads extracts publicly accessible business listing data — the same information any visitor to Google Maps can see. For downstream use such as cold email to EU contacts, you are responsible for establishing a lawful basis (typically 'legitimate interest' for B2B outreach to professional addresses) and including a clear unsubscribe mechanism. We recommend consulting your own counsel for high-volume EU outreach, and we publish a soft-bounce / unsubscribe guide in the docs.
What happens if a search returns garbage results?
If a search returns no results, you are not charged credits. If the results contain a high rate of duplicates or businesses outside your search radius, you can report a bad search from the dashboard and we will refund the credits within one business day. We also publish a Fair Credit Policy: failed enrichments (no email found) cost zero credits.
Do credits roll over? Can I buy without a subscription?
Monthly subscription credits do not roll over — they reset on your billing date. But credit packs do not require a subscription: anyone with a free account can buy 250, 500, 1,000, or 2,500-credit packs (from €3.75 / $4.49 / £3.49) that never expire. Subscription credits stay cheaper per-credit on volume — packs are the right tool for trying without committing, or for topping up the month you blow through your monthly allowance. Prices charged in your local currency (EUR / USD / GBP) via PayPal.
Can I cancel anytime?
Yes. No contract, no minimum term. Cancel from the dashboard in one click. You keep access to your account and exports until the end of the current billing period.
What's the API rate limit?
100 requests per minute on the standard API, with bursts allowed up to 200/min. Search endpoints are async (you submit, we return a query ID, you poll) so the 60-second job runtime does not eat into your rate budget. Full docs at /docs/api.
Start with a free search

See real leads in 60 seconds.

20 preview leads, no signup, no credit card. Decide afterwards if it's worth a credit.

See pricing

20 preview leads. No credit card. No signup wall.