LocalLeads vs ZoomInfo
ZoomInfo is an enterprise B2B data platform with deep firmographic and intent data — and enterprise pricing. LocalLeads is a flat-rate SMB tool with a Quality Score on every record.
Pick ZoomInfo if
- Your ACV justifies five-figure annual contracts.
- You need firmographic + intent + technographic data layered together.
- Your ICP is mid-market / enterprise, not local SMBs.
Pick LocalLeads if
- You want flat-rate pricing without a sales call to subscribe.
- Your ICP is local SMBs that ZoomInfo doesn't cover well.
- You want native AI-agent access to your lead pipeline.
Pricing models
ZoomInfo pricing is opaque and almost always involves an annual contract. LocalLeads starts at €18.99/mo, billed monthly or annually, with a self-serve trial.
See LocalLeads pricingFeature-by-feature
| Feature | LocalLeads | ZoomInfo |
|---|---|---|
| Pricing transparency | Public | Sales call |
| Target market | Local SMB | Enterprise B2B |
| Intent data | ||
| Technographic data | ||
| Quality Score | ||
| Self-serve sign-up |
Switching from ZoomInfo
- 1Keep ZoomInfo for enterprise prospecting if your ACV supports it.
- 2Move SMB-focused workflows to LocalLeads for predictable cost.
- 3Run both for a month, compare cost-per-qualified-lead.
Other comparisons
Real questions, real answers
The objections people actually email us about.
How is this different from Outscraper, Apify, or Apollo?
Outscraper and Apify are pay-per-business scrapers. They give you raw rows and leave the qualification work to you. Apollo focuses on global B2B contact databases — strong for enterprise titles, weak for the local SMB long tail. LocalLeads is built for the local long tail and ships every lead with a deterministic 0–100 Quality Score so you can gate credit spend on the businesses worth contacting. Bonus: native MCP server for Claude, Cursor, and the AI sales stack — none of the others have that yet.
What is the Quality Score and how does it work?
Every lead lands in your dashboard with a 0–100 Quality Score and a High / Medium / Low badge. The score is computed deterministically from data we already have on the record: phone present, email confidence, website live status, Google review count and rating, photos on the listing, and data freshness. You can sort, filter, or auto-export by tier before you spend a single credit on enrichment. The score is free — it costs no extra credits and no extra wait.
Can I use this with Claude, Cursor, or other AI tools?
Yes. We ship a native MCP (Model Context Protocol) server, so Claude.ai, Claude Desktop, Cursor, Claude Code, and any MCP-compatible agent can search, enrich, and verify leads directly from chat or your editor. One-click OAuth for Claude.ai users; stdio config for desktop tools. See /integrations/claude for setup, or /docs/api/mcp for the full tool spec.
Is this legal? Is it GDPR-compliant?
LocalLeads extracts publicly accessible business listing data — the same information any visitor to Google Maps can see. For downstream use such as cold email to EU contacts, you are responsible for establishing a lawful basis (typically 'legitimate interest' for B2B outreach to professional addresses) and including a clear unsubscribe mechanism. We recommend consulting your own counsel for high-volume EU outreach, and we publish a soft-bounce / unsubscribe guide in the docs.
What happens if a search returns garbage results?
If a search returns no results, you are not charged credits. If the results contain a high rate of duplicates or businesses outside your search radius, you can report a bad search from the dashboard and we will refund the credits within one business day. We also publish a Fair Credit Policy: failed enrichments (no email found) cost zero credits.
Do credits roll over? Can I buy without a subscription?
Monthly subscription credits do not roll over — they reset on your billing date. But credit packs do not require a subscription: anyone with a free account can buy 250, 500, 1,000, or 2,500-credit packs (from €3.75 / $4.49 / £3.49) that never expire. Subscription credits stay cheaper per-credit on volume — packs are the right tool for trying without committing, or for topping up the month you blow through your monthly allowance. Prices charged in your local currency (EUR / USD / GBP) via PayPal.
Can I cancel anytime?
Yes. No contract, no minimum term. Cancel from the dashboard in one click. You keep access to your account and exports until the end of the current billing period.
What's the API rate limit?
100 requests per minute on the standard API, with bursts allowed up to 200/min. Search endpoints are async (you submit, we return a query ID, you poll) so the 60-second job runtime does not eat into your rate budget. Full docs at /docs/api.
Start with a free search
See real leads in 60 seconds.
20 preview leads, no signup, no credit card. Decide afterwards if it's worth a credit.
20 preview leads. No credit card. No signup wall.